Three new masterclasses in Business Development & Sales Negotiation, Time Management and Leadership are being added to the portfolio of courses provided by the Business Centre Association through its Academy. ABCG have run all the courses at the Academy since 2011 and feedback from delegates has been consistently excellent. ABCG Managing Director Mike Ashton said: […]
With an approval rating of over 90%, feedback from September’s CIM Masterclass Course ‘Transform Your Customer Experience’ has been very strong. The course, run by ABCG Managing Director Mike Ashton, concentrates on providing pragmatic and expert advice on how to lead change and transform customer experience in service organisations. Feedback from recent delegates included comments […]
This is the theme of the CIM Annual National Conference to be held at the Cumberland Hotel on the 25th October 2012. Mike Ashton, Managing Director of ABCG, will be moderating the third section of the day entitled ‘Thrive’ where the emphasis will be on improving customer experience, aligning business around common brand values and […]
I recently had the pleasure of speaking to a meeting of the London region of the CIM, sharing the platform with Anthony Thomson, chairman of Metro Bank. My theme for the evening was marketing’s readiness to lead change and develop powerful customer experiences. After 8 years as CMO of Hilton International, striving to transform that […]
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