Our clients
At ABCG we have considerable experience of working across a wide range of sectors. To get a taster of what we do here are just some of the organisations we have worked with:

ASDASector: Retail
ABCG role: Develop and deliver PR & Brand Reputation Management training course for 80 members of the Asda Team. 95% participant score rating achieved.
ABCG role: Develop and deliver PR & Brand Reputation Management training course for 80 members of the Asda Team. 95% participant score rating achieved.

AvonSector: FMCG / retail
ABCG role: Develop and deliver a 2 day brand marketing programme to over 10 international modules achieving a 99% participant score rating.
ABCG role: Develop and deliver a 2 day brand marketing programme to over 10 international modules achieving a 99% participant score rating.

Baxter StorySector: Contract catering
ABCG Role: Development and delivery of ongoing retail, marketing and Customer Experience training programme for operations managers, achieving a 98% participant approval rating.
ABCG Role: Development and delivery of ongoing retail, marketing and Customer Experience training programme for operations managers, achieving a 98% participant approval rating.

Business Centre AssociationSector: Business Centre Association, trade association.
ABCG role: Developing and delivering a National training academy with programmes in sales, service, leadership & coaching which achieved a 97% participant score rating.
ABCG role: Developing and delivering a National training academy with programmes in sales, service, leadership & coaching which achieved a 97% participant score rating.

The Caravan ClubSector: Leisure
ABCG role: Brand development, Customer Experience strategy and staff engagement plan for one of the UK’s largest holiday operators.
ABCG role: Brand development, Customer Experience strategy and staff engagement plan for one of the UK’s largest holiday operators.

The Chartered Institute of MarketingOpen course in Customer Experience and Business development
ABCG role: Develop and deliver a 2 day master class in CX Transformation for Snr Commercial Execs. and a 1 day prog. in Effective Networking.
ABCG role: Develop and deliver a 2 day master class in CX Transformation for Snr Commercial Execs. and a 1 day prog. in Effective Networking.

The Hotel CollectionSector: Hotel and leisure
ABCG role: Brand strategy, value proposition, customer experience strategy and change management plan for UK upscale hotel chain.
ABCG role: Brand strategy, value proposition, customer experience strategy and change management plan for UK upscale hotel chain.

KasperskySector: Software
ABCG role: Develop and deliver two 2 day programmes in brand strategy and CRM for global marketing team. 97% participant score rating achieved.
ABCG role: Develop and deliver two 2 day programmes in brand strategy and CRM for global marketing team. 97% participant score rating achieved.

OracleSector: Software
ABCG role: Develop and deliver a 3 day Marketing master class for mid and senior managers in UK and Europe.
ABCG role: Develop and deliver a 3 day Marketing master class for mid and senior managers in UK and Europe.

PhonakSector: Hearing technology
ABCG role: Develop and deliver a 1 day Brand Management Principles programme for the senior marketing team with a 95% participant score rating.
ABCG role: Develop and deliver a 1 day Brand Management Principles programme for the senior marketing team with a 95% participant score rating.

Rank GroupSector: Gaming and leisure
ABCG role: Development and delivery of a 1 day module in brand management for 10 UK brand Marketing Directors scoring 100% participant rating.
ABCG role: Development and delivery of a 1 day module in brand management for 10 UK brand Marketing Directors scoring 100% participant rating.

Rocco Forte HotelSector: Hotel and leisure
ABCG role: Brand strategy and Customer Experience development for leading European luxury hotel brand.
ABCG role: Brand strategy and Customer Experience development for leading European luxury hotel brand.

Royal Bank of ScotlandSector: Banking
ABCG role: Develop and deliver a customer orientation programme for 1600 back office staff to develop customer centric planning.
ABCG role: Develop and deliver a customer orientation programme for 1600 back office staff to develop customer centric planning.

SyngentaSector: Agricultural products
ABCG role: Develop and deliver two 4 day training modules in product & portfolio management for 25 managers in CIS. 97% participant score rating achieved.
ABCG role: Develop and deliver two 4 day training modules in product & portfolio management for 25 managers in CIS. 97% participant score rating achieved.

Unicomer GroupSector: Retail
ABCG role: Development and delivery of a 2 day customer experience programme for 120-store retail chain in the Caribbean. Scoring 100% participant rating.
ABCG role: Development and delivery of a 2 day customer experience programme for 120-store retail chain in the Caribbean. Scoring 100% participant rating.

Visit WalesSector: Tourism
ABCG role: Strategic brand advisor to Welsh Assembly Government, developing brand strategy and related campaigns for tourism, inward investment and trade.
ABCG role: Strategic brand advisor to Welsh Assembly Government, developing brand strategy and related campaigns for tourism, inward investment and trade.

Western UnionSector: Financial services
ABCG role: Develop and deliver a series of 1 day modules in Customer Experience Management to 50 European marketing managers. Achieving a 97% participant score rating.
ABCG role: Develop and deliver a series of 1 day modules in Customer Experience Management to 50 European marketing managers. Achieving a 97% participant score rating.

XeroxSector: Information technology services
ABCG role: Develop strategic value propositioning for European services division of Xerox including operational and marketing implementation plan.
ABCG role: Develop strategic value propositioning for European services division of Xerox including operational and marketing implementation plan.