Ashton Brand Consulting Ltd
Our clients
At ABCG we have considerable experience of working across a wide range of sectors. To get a taster of what we do here are just some of the organisations we have worked with:
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ASDASector: Retail
ABCG role: Develop and deliver PR & Brand Reputation Management training course for 80 members of the Asda Team. 95% participant score rating achieved.
ABCG role: Develop and deliver PR & Brand Reputation Management training course for 80 members of the Asda Team. 95% participant score rating achieved.
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AvonSector: FMCG / retail
ABCG role: Develop and deliver a 2 day brand marketing programme to over 10 international modules achieving a 99% participant score rating.
ABCG role: Develop and deliver a 2 day brand marketing programme to over 10 international modules achieving a 99% participant score rating.
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Baxter StorySector: Contract catering
ABCG Role: Development and delivery of ongoing retail, marketing and Customer Experience training programme for operations managers, achieving a 98% participant approval rating.
ABCG Role: Development and delivery of ongoing retail, marketing and Customer Experience training programme for operations managers, achieving a 98% participant approval rating.
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Business Centre AssociationSector: Business Centre Association, trade association.
ABCG role: Developing and delivering a National training academy with programmes in sales, service, leadership & coaching which achieved a 97% participant score rating.
ABCG role: Developing and delivering a National training academy with programmes in sales, service, leadership & coaching which achieved a 97% participant score rating.
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The Caravan ClubSector: Leisure
ABCG role: Brand development, Customer Experience strategy and staff engagement plan for one of the UK’s largest holiday operators.
ABCG role: Brand development, Customer Experience strategy and staff engagement plan for one of the UK’s largest holiday operators.
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The Chartered Institute of MarketingOpen course in Customer Experience and Business development
ABCG role: Develop and deliver a 2 day master class in CX Transformation for Snr Commercial Execs. and a 1 day prog. in Effective Networking.
ABCG role: Develop and deliver a 2 day master class in CX Transformation for Snr Commercial Execs. and a 1 day prog. in Effective Networking.
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The Hotel CollectionSector: Hotel and leisure
ABCG role: Brand strategy, value proposition, customer experience strategy and change management plan for UK upscale hotel chain.
ABCG role: Brand strategy, value proposition, customer experience strategy and change management plan for UK upscale hotel chain.
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KasperskySector: Software
ABCG role: Develop and deliver two 2 day programmes in brand strategy and CRM for global marketing team. 97% participant score rating achieved.
ABCG role: Develop and deliver two 2 day programmes in brand strategy and CRM for global marketing team. 97% participant score rating achieved.
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OracleSector: Software
ABCG role: Develop and deliver a 3 day Marketing master class for mid and senior managers in UK and Europe.
ABCG role: Develop and deliver a 3 day Marketing master class for mid and senior managers in UK and Europe.
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PhonakSector: Hearing technology
ABCG role: Develop and deliver a 1 day Brand Management Principles programme for the senior marketing team with a 95% participant score rating.
ABCG role: Develop and deliver a 1 day Brand Management Principles programme for the senior marketing team with a 95% participant score rating.
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Rank GroupSector: Gaming and leisure
ABCG role: Development and delivery of a 1 day module in brand management for 10 UK brand Marketing Directors scoring 100% participant rating.
ABCG role: Development and delivery of a 1 day module in brand management for 10 UK brand Marketing Directors scoring 100% participant rating.
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Rocco Forte HotelSector: Hotel and leisure
ABCG role: Brand strategy and Customer Experience development for leading European luxury hotel brand.
ABCG role: Brand strategy and Customer Experience development for leading European luxury hotel brand.
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Royal Bank of ScotlandSector: Banking
ABCG role: Develop and deliver a customer orientation programme for 1600 back office staff to develop customer centric planning.
ABCG role: Develop and deliver a customer orientation programme for 1600 back office staff to develop customer centric planning.
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SyngentaSector: Agricultural products
ABCG role: Develop and deliver two 4 day training modules in product & portfolio management for 25 managers in CIS. 97% participant score rating achieved.
ABCG role: Develop and deliver two 4 day training modules in product & portfolio management for 25 managers in CIS. 97% participant score rating achieved.
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Unicomer GroupSector: Retail
ABCG role: Development and delivery of a 2 day customer experience programme for 120-store retail chain in the Caribbean. Scoring 100% participant rating.
ABCG role: Development and delivery of a 2 day customer experience programme for 120-store retail chain in the Caribbean. Scoring 100% participant rating.
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Visit WalesSector: Tourism
ABCG role: Strategic brand advisor to Welsh Assembly Government, developing brand strategy and related campaigns for tourism, inward investment and trade.
ABCG role: Strategic brand advisor to Welsh Assembly Government, developing brand strategy and related campaigns for tourism, inward investment and trade.
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Western UnionSector: Financial services
ABCG role: Develop and deliver a series of 1 day modules in Customer Experience Management to 50 European marketing managers. Achieving a 97% participant score rating.
ABCG role: Develop and deliver a series of 1 day modules in Customer Experience Management to 50 European marketing managers. Achieving a 97% participant score rating.
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XeroxSector: Information technology services
ABCG role: Develop strategic value propositioning for European services division of Xerox including operational and marketing implementation plan.
ABCG role: Develop strategic value propositioning for European services division of Xerox including operational and marketing implementation plan.