Mike Ashton addresses CIMA on ‘Marketing for Finance Managers’

On 25th October, Mike Ashton, Managing Director of ABCG, addressed CIMA (The Chartered Institute of Management Accountants) on the issue of how marketing relates to the financial community.  Paul Hooper-Keeley, Managing Director of Intervallum Limited and organiser of the event on behalf of CIMA commented: “Mike’s presentation was superb; combining energy, passion and humour, along […]


Three Little Questions

I had the pleasure of speaking at two excellent conferences last week.  The first was the Merlin Lecture to a hundred or so alumni of The Marketing Academy at the Fallon agency’s great offices just off Oxford Street.  The second was to members of the London region of the CIM alongside Anthony Thomson, Chairman of […]


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