What a privilege to chair the 2016 CIM Brand Health Summit in the impressive BP lecture theatre at London’s British Museum.Nearly 300 senior marketers and 8 top line thought leaders from global power brands including BMW, Interbrand Made.com, Cambridge Satchel Company, Salesforce, Regus and RSM. This was CIM at its very best…led from the front […]
Whether it’s a customer experience, marketing or data & analytics conference, we always seem to end up talking about how to manage change in our organisation; how to encourage and inspire people to change the way they behave to deliver a better experience that drives sales revenue. The type of change varies enormously, for example […]
If you haven’t got your hands on KPMG Nunwood’s latest analysis of customer experience in 2015 then you need to. You can find it here http://www.nunwood.com/customer-experience-excellence-centre/resources/national-ceec-analysis/ There is real insight into companies that are using Customer Experience as a strategy to drive revenues, profits, loyalty and recommendations. The top 100, as measured by Nunwood, achieved […]
We’re delighted to welcome Carl Davies to the ABCG team as a director, with specific responsibility for business development and client liaison. Carl brings a wealth of board level experience from Procter & Gamble and as Managing Director of Meridian Consulting. Carl will lead the introduction of ABCG’s new suite of Customer Experience training programmes […]
Ashton Brand Consulting Ltd