“Hi, I’m Mike Ashton, founder and managing director of ABCG. Over my 30 years in business, I must confess I became a bit cynical about training companies and consultants – often promising the earth but lacking the experience to deliver. So when I left the board of Hilton International in 2008, I decided to set up the kind of training and consulting business I wanted as a client – experienced, commercially savvy and sensibly priced – people with a proven track record on my side of the desk.
That’s ABCG. We aim to add value to your business in very practical and measurable ways by helping to transform Customer Experience – driving growth, reducing cost and improving efficiency. It ‘s all about people and change.”
A simple review process – the first step in delivering positive behavioural change.More >>
Equipping senior teams to lead CX transformation.More >>
Transforming training ROI to change CX behaviour.More >>