This is the theme of the CIM Annual National Conference to be held at the Cumberland Hotel on the 25th October 2012. Mike Ashton, Managing Director of ABCG, will be moderating the third section of the day entitled ‘Thrive’ where the emphasis will be on improving customer experience, aligning business around common brand values and future proofing marketing capability. Case studies being examined include contributions from Nick Adderley, Marketing and Insight Director at Heathrow Airport, and Kate Pennell, Brand Leader at IBM.
Mike Ashton is a recognised authority on customer experience and service delivery and a Fellow of the CIM.
Further details about the conference can be found at: http://www.cimannualnationalconference.co.uk/Home.aspx