The following is the text to a speech I gave last week at the CIM Wales Marketing Leaders Annual Dinner. It raised much interesting discussion and debate. Please do add your comments and ideas below on how we can tackle this thorny issue. Ladies and Gentlemen, good evening I am delighted to be with you […]
I had the pleasure of speaking at two excellent conferences last week. The first was the Merlin Lecture to a hundred or so alumni of The Marketing Academy at the Fallon agency’s great offices just off Oxford Street. The second was to members of the London region of the CIM alongside Anthony Thomson, Chairman of […]
“You can tell whether a man is clever by his answers. You can tell whether a man is wise by his questions.” Naquib Mahfouz Here at ABCG we are big fans of talking to consumers when it is relevant, for example as part of our 360’ Brand Health Check where having a clear understanding of the consumer […]
It’s great to see that A Level results are up for the 29th consecutive year. I don’t subscribe to the idea that our youngsters are getting an easy ride with ‘dumbed down exams’ and ‘worthless degrees’.
Ashton Brand Consulting Ltd