This was the title of Mike Ashton’s lecture last week to The Marketing Academy on the subject of the challenge of leadership for marketers.
The talk received excellent feedback from the audience and the organisers. The Marketing Academy stated that:
“If there was one complaint, it was that the audience did not get enough Mike time! His lecture covered such a huge and pivotal topic, which he delivered with such an engaging, enthusiastic and authoritative style, that the audience could happily have detained Mike all night with further discussion.”
The Marketing Academy identifies and develops British marketing, advertising and media talent by providing free Scholarships each year to talented and high potential marketers in the UK. Mike’s talk was part of their free ‘open’ Merlin lecture series. Further details of the Academy and feedback to Mike’s event can be found at http://www.themarketingacademy.org.uk/news-a-events