Mike Ashton addresses CIMA on ‘Marketing for Finance Managers’

On 25th October, Mike Ashton, Managing Director of ABCG, addressed CIMA (The Chartered Institute of Management Accountants) on the issue of how marketing relates to the financial community.  Paul Hooper-Keeley, Managing Director of Intervallum Limited and organiser of the event on behalf of CIMA commented:

“Mike’s presentation was superb; combining energy, passion and humour, along with excellent research and preparation, to demonstrate why, in the 21st Century, Management Accountants can’t just be bean-counters but must embrace all of the issues facing their company and work to overcome come them all… I thoroughly recommend anyone involved in business to see Mike speak – very professional, very entertaining, very relevant.”