Many companies I work with are in some kind of transition. They’ve trying to change how they work to deliver a better customer experience. Some find this very challenging, and with good reason. Managers are generally well equipped to handle the status quo and carve out incremental improvement to things like commercial strategy or operational […]
A recurring theme of the programmes I run with customer experience teams all over the world is that in today’s volatile and ultra-competitive environment, good is rarely good enough to win. The quest for brand managers and customer experience specialists is to deliver a value proposition that’s different (from their competitors), in ways that are relevant and […]
If you haven’t got your hands on KPMG Nunwood’s latest analysis of customer experience in 2015 then you need to. You can find it here http://www.nunwood.com/customer-experience-excellence-centre/resources/national-ceec-analysis/ There is real insight into companies that are using Customer Experience as a strategy to drive revenues, profits, loyalty and recommendations. The top 100, as measured by Nunwood, achieved […]
” I’m delighted to be working with IQPC once again and chairing their forthcoming Customer Experience for Retail conference in London on July 7 & 8. This will by the 4th IQPC Exchange I’ve chaired this year with earlier conferences covering Customer Insight in January, and Customer Experience for the Financial Services sector in February […]
Ashton Brand Consulting Ltd