The Customer Experience Challenge

Many of the world’s top brands now understand that customer experience is a key driver of commercial success. Yet our conversations with business leaders suggest many senior teams are struggling to deliver CX that brings their brand to life in a way that is distinctive, trusted and drives commercial value.

A recurring challenge is how to deliver sustained change in behaviour that is visible and relevant to customers and influences their purchase behaviour.

Training may offer a solution, but studies show that as little as 10% of training activity may convert to improved performance in the wrong corporate culture.

At ABCG we believe there’s a better way and it starts with Corporate EQ.

We work with SMT’s to develop or align a UNIQUE CX that fits with the brand and business strategy and then help our clients transfer the know-how needed to improve their customer experience more efficiently and with less expense that they could do without us.

Our new Customer Experience support programme for business leaders, management and frontline personnel offers diagnostic tools which get to the point quickly and training programmes which are guaranteed to produce measurable change in Customer Experience performance.

We offer a unique blend of business and brand strategy, know-how and inspiration, forged from experience and transferred to the everyday actions of your people through transformational training.” Mike Ashton, MD ABCG.

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Know-how and inspiration forged from practical experience.

Support and training programmes

Cascade-01ABCG CascadeSenior Management Programme

Equipping senior teams to lead CX transformation.

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ThreeSixty-01ABCG ThreeSixty™ThreeSixty™ Integrated Learning

Transforming training ROI to change CX behaviour.

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Mirror-Image-01ABCG Mirror-ImageCX Capability Assessment

A simple review process – the first step in delivering positive behavioural change.

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ABCG quick-check of CX readiness

How would you assess your business for CX readiness?

Take the CX diagnostic assessment now >>