The Customer Experience Challenge
A recurring challenge is how to deliver sustained change in behaviour that is visible and relevant to customers and influences their purchase behaviour.
Training may offer a solution, but studies show that as little as 10% of training activity may convert to improved performance in the wrong corporate culture.
At ABCG we believe there’s a better way and it starts with Corporate EQ.
Our new Customer Experience support programme for business leaders, management and frontline personnel offers diagnostic tools which get to the point quickly and training programmes which are guaranteed to produce measurable change in Customer Experience performance.
“At the heart of a successful brand is a great customer experience. To stay competitive customer experiences must change – but change is tough.” Mike Ashton, MD ABCG.