We are very excited to announce the first in a series of ABCG webinars on May 19th 2017 at 10am. Mike Ashton, Managing Director will be considering the complex challenges associated with transforming customer experience to create a competitive advantage, along with some practical and proven solutions that you might find useful in your own […]
Corporate speak and clichés – don’t you just love ‘em? Among the most commonly used and abused is “customer centricity”. Now don’t get me wrong, the idea of customer centricity is spot on. It’s just that the more I hear about it the less I see it in action in the way businesses treat customers. […]
What a great week in Malaysia – running a 3 day customer experience (CX) masterclass for senior execs from the financial services sector from all over Asia. Thanks to Quest for promoting the event. A couple of weeks ago it was dateline London for a similar programme for corporate leaders from the UK’s flourishing serviced […]
What a privilege to chair the 2016 CIM Brand Health Summit in the impressive BP lecture theatre at London’s British Museum.Nearly 300 senior marketers and 8 top line thought leaders from global power brands including BMW, Interbrand Made.com, Cambridge Satchel Company, Salesforce, Regus and RSM. This was CIM at its very best…led from the front […]
Ashton Brand Consulting Ltd