Blog

Mike Ashton appointment at University of Westminster

September 2, 2013

Mike Ashton, Managing Director of ABCG, has been appointed as an External Subject Special Adviser by the University of Westminster for their MA/MSc Marketing Management Course. Working with a panel of internal and external experts, Mike will be using his expertise to offer independent feedback on course content and teaching methods. More details of the […]

Bottom-Up Leadership

March 22, 2011

This article was written as a ‘Tips from the Top’ article for The Marketer magazine in 2010. The overall article discussed the idea of Bottom-Up Leadership. “A leader is best when people barely know he exists. When his work is done, his aim fulfilled, they will say: we did it ourselves.” Lao Tzu To me, […]