Corporate speak and clichés – don’t you just love ‘em? Among the most commonly used and abused is “customer centricity”. Now don’t get me wrong, the idea of customer centricity is spot on. It’s just that the more I hear about it the less I see it in action in the way businesses treat customers. […]
Whether it’s a customer experience, marketing or data & analytics conference, we always seem to end up talking about how to manage change in our organisation; how to encourage and inspire people to change the way they behave to deliver a better experience that drives sales revenue. The type of change varies enormously, for example […]
If you haven’t got your hands on KPMG Nunwood’s latest analysis of customer experience in 2015 then you need to. You can find it here http://www.nunwood.com/customer-experience-excellence-centre/resources/national-ceec-analysis/ There is real insight into companies that are using Customer Experience as a strategy to drive revenues, profits, loyalty and recommendations. The top 100, as measured by Nunwood, achieved […]
Three new masterclasses in Business Development & Sales Negotiation, Time Management and Leadership are being added to the portfolio of courses provided by the Business Centre Association through its Academy. ABCG have run all the courses at the Academy since 2011 and feedback from delegates has been consistently excellent. ABCG Managing Director Mike Ashton said: […]
Ashton Brand Consulting Ltd