We are very excited to announce the first in a series of ABCG webinars on May 19th 2017 at 10am. Mike Ashton, Managing Director will be considering the complex challenges associated with transforming customer experience to create a competitive advantage, along with some practical and proven solutions that you might find useful in your own […]
Many companies I work with are in some kind of transition. They’ve trying to change how they work to deliver a better customer experience. Some find this very challenging, and with good reason. Managers are generally well equipped to handle the status quo and carve out incremental improvement to things like commercial strategy or operational […]
A recurring theme of the programmes I run with customer experience teams all over the world is that in today’s volatile and ultra-competitive environment, good is rarely good enough to win. The quest for brand managers and customer experience specialists is to deliver a value proposition that’s different (from their competitors), in ways that are relevant and […]
Whether it’s a customer experience, marketing or data & analytics conference, we always seem to end up talking about how to manage change in our organisation; how to encourage and inspire people to change the way they behave to deliver a better experience that drives sales revenue. The type of change varies enormously, for example […]
Ashton Brand Consulting Ltd