Corporate speak and clichés – don’t you just love ‘em? Among the most commonly used and abused is “customer centricity”. Now don’t get me wrong, the idea of customer centricity is spot on. It’s just that the more I hear about it the less I see it in action in the way businesses treat customers. […]
Customer experience should be front of mind for all teams within an organisation, but how do you ensure collaboration across all levels of the business? Customers connect with their selected brands in a mind-boggling variety of ways. They want fast, flexible and responsive service across all touch points, in real-time and right now. The challenge for […]
We’re delighted to welcome Carl Davies to the ABCG team as a director, with specific responsibility for business development and client liaison. Carl brings a wealth of board level experience from Procter & Gamble and as Managing Director of Meridian Consulting. Carl will lead the introduction of ABCG’s new suite of Customer Experience training programmes […]
Ashton Brand Consulting Ltd