What a privilege to chair the 2016 CIM Brand Health Summit in the impressive BP lecture theatre at London’s British Museum.Nearly 300 senior marketers and 8 top line thought leaders from global power brands including BMW, Interbrand Made.com, Cambridge Satchel Company, Salesforce, Regus and RSM. This was CIM at its very best…led from the front […]
With an approval rating of over 90%, feedback from September’s CIM Masterclass Course ‘Transform Your Customer Experience’ has been very strong. The course, run by ABCG Managing Director Mike Ashton, concentrates on providing pragmatic and expert advice on how to lead change and transform customer experience in service organisations. Feedback from recent delegates included comments […]
ABCG have been appointed by the Chartered Institute of Marketing and Top Right Group to develop and run a course on brand management, marketing evaluation and personal influence. Top Right Group, formerly known as EMAP, provides high value businesses within the knowledge economy with unique customer insights. Mike Ashton, Managing Director of ABCG, commented: “We […]
Mike Ashton joined leading figures from the UK travel industry to select the prestigious Travel Industry Brand of the Decade. The award will be presented at the annual CIM Travel Industry Group gala dinner at London’s InterContinental Hotel.
Ashton Brand Consulting Ltd