On 14th June 2013, ABCG Managing Director Mike Ashton addressed the 35th anniversary Annual Gala Dinner of the Cyprus Institute of Marketing.
Before an audience of over 180 guests, including the Governor of the Central Bank of Cyprus, the Mayor of Nicosia and other ministers and senior officials, he spoke about the need to adopt more radical and ambitious commercial strategies in order to achieve growth. Using examples from previous economic downturns, he showed the important role that Marketing can play in leading the way to recovery.
One delegate commented:
“I’ve never heard the critically important role of marketing explained so clearly and the challenge for our profession laid out in such a compelling way.”