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Wanting to offer an excellent customer experience? First you must offer an excellent employee experience…

If you haven’t got your hands on KPMG Nunwood’s latest analysis of customer experience in 2015 then you need to. You can find it here http://www.nunwood.com/customer-experience-excellence-centre/resources/national-ceec-analysis/ There is real insight into companies that are using Customer Experience as a strategy to drive revenues, profits, loyalty and recommendations. The top 100, as measured by Nunwood, achieved […]

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From brand strategy to customer experience:the challenge for marketing leaders.

 I recently had the pleasure of speaking to a meeting of the London region of the CIM, sharing the platform with Anthony Thomson, chairman of Metro Bank. My theme for the evening was marketing’s readiness to lead change and develop powerful customer experiences. After 8 years as CMO of Hilton International, striving to transform that […]

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