We are very excited to announce the first in a series of ABCG webinars on May 19th 2017 at 10am. Mike Ashton, Managing Director will be considering the complex challenges associated with transforming customer experience to create a competitive advantage, along with some practical and proven solutions that you might find useful in your own […]
A recurring theme of the programmes I run with customer experience teams all over the world is that in today’s volatile and ultra-competitive environment, good is rarely good enough to win. The quest for brand managers and customer experience specialists is to deliver a value proposition that’s different (from their competitors), in ways that are relevant and […]
Customer experience should be front of mind for all teams within an organisation, but how do you ensure collaboration across all levels of the business? Customers connect with their selected brands in a mind-boggling variety of ways. They want fast, flexible and responsive service across all touch points, in real-time and right now. The challenge for […]
” I’m delighted to be working with IQPC once again and chairing their forthcoming Customer Experience for Retail conference in London on July 7 & 8. This will by the 4th IQPC Exchange I’ve chaired this year with earlier conferences covering Customer Insight in January, and Customer Experience for the Financial Services sector in February […]
Ashton Brand Consulting Ltd