Mike Ashton, Managing Director of ABCG, has been appointed as an External Subject Special Adviser by the University of Westminster for their MA/MSc Marketing Management Course. Working with a panel of internal and external experts, Mike will be using his expertise to offer independent feedback on course content and teaching methods. More details of the […]
With an approval rating of over 90%, feedback from September’s CIM Masterclass Course ‘Transform Your Customer Experience’ has been very strong. The course, run by ABCG Managing Director Mike Ashton, concentrates on providing pragmatic and expert advice on how to lead change and transform customer experience in service organisations. Feedback from recent delegates included comments […]
ABCG have been appointed by the Chartered Institute of Marketing and Top Right Group to develop and run a course on brand management, marketing evaluation and personal influence. Top Right Group, formerly known as EMAP, provides high value businesses within the knowledge economy with unique customer insights. Mike Ashton, Managing Director of ABCG, commented: “We […]
Award winning software company Eventovate has succesfully launched its innovative wedding management product into two hotel groups in the UK. ABCG were asked to assist Eventovate with their launch into the UK market. ABCG Managing Director Mike Ashton said: “We are delighted to have been able to help Eventovate plan and deliver this exciting advance […]
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