Customer experience should be front of mind for all teams within an organisation, but how do you ensure collaboration across all levels of the business? Customers connect with their selected brands in a mind-boggling variety of ways. They want fast, flexible and responsive service across all touch points, in real-time and right now. The challenge for […]
Mikes recent article published by CXnetwork.com discusses his views on why senior managers need to change their own behaviour if they want to improve the customer experience delivered by the entire organisation. “My conversations with business leaders suggest that the challenge of delivering a customer experience (CX) that’s distinctive, consistent and proven to create commercial […]
Whether it’s a customer experience, marketing or data & analytics conference, we always seem to end up talking about how to manage change in our organisation; how to encourage and inspire people to change the way they behave to deliver a better experience that drives sales revenue. The type of change varies enormously, for example […]
We’re delighted to welcome Carl Davies to the ABCG team as a director, with specific responsibility for business development and client liaison. Carl brings a wealth of board level experience from Procter & Gamble and as Managing Director of Meridian Consulting. Carl will lead the introduction of ABCG’s new suite of Customer Experience training programmes […]
Ashton Brand Consulting Ltd