What a great week in Malaysia – running a 3 day customer experience (CX) masterclass for senior execs from the financial services sector from all over Asia. Thanks to Quest for promoting the event. A couple of weeks ago it was dateline London for a similar programme for corporate leaders from the UK’s flourishing serviced […]
Customer experience should be front of mind for all teams within an organisation, but how do you ensure collaboration across all levels of the business? Customers connect with their selected brands in a mind-boggling variety of ways. They want fast, flexible and responsive service across all touch points, in real-time and right now. The challenge for […]
What a privilege to chair the 2016 CIM Brand Health Summit in the impressive BP lecture theatre at London’s British Museum.Nearly 300 senior marketers and 8 top line thought leaders from global power brands including BMW, Interbrand Made.com, Cambridge Satchel Company, Salesforce, Regus and RSM. This was CIM at its very best…led from the front […]
Mikes recent article published by CXnetwork.com discusses his views on why senior managers need to change their own behaviour if they want to improve the customer experience delivered by the entire organisation. “My conversations with business leaders suggest that the challenge of delivering a customer experience (CX) that’s distinctive, consistent and proven to create commercial […]
Ashton Brand Consulting Ltd