This article was written for the Marketing Transformation Leadership Forum on Building Customer Centric Organisations. The article draws on my experience as CMO of Hilton, Stakis and ScotRail to offer practical insight into what it takes to change customer experience and to drive added commercial value: Making the case for change Nothing changes without board […]
This piece was written as a ‘Tips from the Top’ article for The Marketer. The overall article dealt with the challenge of managing brand communications in today’s environment. For overworked, unappreciated corporate communication executives everywhere, here are a handful of tips that I hope might be useful: Strategy: Brand, product and communications planning must work […]
This is an opinion piece prepared by Mike for the Marketing Transformation Leadership Forum on Measurement & Accountability. Beware the Flesh Eating Zombies – They’re behind You! Ever had one of those recurring ‘stress dreams’? You know the kind of thing….the zombie flesh eater is on your tail but no matter how far or fast […]
ABCG has developed new marketing training programmes for Asda’s UK marketing team: ABCG are working with CIM to deliver training modules for Asda’s 160 UK marketing team. The courses cover Brand Reputation and Personal Effectiveness and will be delivered throughout 2011.